As a social media consultant I tend to look at most things through a social media lens. Whether I’m out for dinner or coffee, traveling or shopping I’m always examining how a brand is or isn’t using social media and thinking about what they could do to improve.
Hootsuite is a Social media Management tool or "dashboard". I’ve been using Hootsuite since May 2009 (more than two years at the time of this writing). I do lots of social media training and workshops and Hootsuite is always in integral part of the training since it is my tool of choice.
Having an effective Facebook page that stands out from the thousands (millions?) of pages already out there isn’t easy. The good news is that it can be done with a little time and effort.
Here is the presentation from my workshop called "Build the Ultimate Facebook Page in 60 Minutes" at Social Media Camp 2011.
Microsoft Tags are a kind of bar code that connects the analog (magazines, brochures, etc) to the digital (info, videos, etc) on your smart phone. Microsoft introduced Tags in January of 2009 and since then more than 2 billion have been printed.
Tags are free to create and use. You can add them to your magazine ads, business cards, posters, product packaging, billboards, clothing…anything analog really.
Having a profile isn’t enough – to get ahead, consider implementing some of these useful strategies.
LinkedIn has become critical to building a network and crafting a personal brand that can open doors to job opportunities at select employers.
Something I hear a lot of from companies thinking of getting involved in social media is, "what if someone says something negative or criticizes our company?"
I was leading a social media seminar for a large corporation recently when it became clear that one of the participants wasn’t convinced of the value of social media for his business.
There are plenty of blog posts about networking, building your brand, improving your career prospects and getting a job using social media tools like Twitter (and LinkedIn etc).
Most people don’t intend to get themselves fired using social media, but there sure are enough of them out there. Some are better than others at filtering what they say in public.
When Do You Tweet Most?
You may think you know the answer to this question – let’s find out. If you’re anything like me you’re probably wrong. Go ahead and take a guess. Write it down too. The day of the week and time of day you think you tweet most.
Yes, we’re bullish on LinkedIn. I recently completed a 4-day Advanced Training Course on LinkedIn for HR Professionals. One of the primary questions that came up was “are the Premium Accounts worth the money“? The answer is an unequivocal YES.
