Social media channels come and go, they rise (and fall) in popularity. Do you remember Ello, the “Facebook killer” that was going to save the world. Did you create an account? How about Google+? Yeah, I thought so. After nine years of
What is “Social Advertising”? Social advertising is advertising that leverages information from social networks like Facebook, Instagram and Twitter, among others, to generate, target, and deliver advertising. Examples of social advertising within the presentation below use a specific social channel (and API) to collect social
For a company that appears to be hell-bent on taking over the world, it is amazing how disorganized Google can be in regards to the online properties it creates. Perhaps this was done intentionally. By making things very difficult to manage,
Hey Look We’re Doing Social Media. Are you thinking about using social media to grow your business? What’s that – you’ve already got a Facebook page, and a Twitter account too. You even have a YouTube channel. And the intern
… yet. Yesterday started like any other day. Americano in hand I popped my MacBook open only to find a flood of messages about something called Elo, Ello, ELO, E.L.O. What!? The troubadours of “Don’t Bring Me Down” have reunited?
… and not just because they’re a multi-billion dollar corporate giant. Starbucks is one of a few big brands that truly understands the value of social media and its ability to help them stay in touch with their customers, when
Sure, most people view Snapchat as a way to send risqué photos that have a short-lived existence. But does Snapchat contain more value for businesses to potentially hone in on? Remember back when tools such as Facebook and Twitter faced
Somewhere along the line, someone dictated that proper Twitter etiquette required you to thank anyone that retweeted one of your tweets. I’m all for manners, politeness, and proper etiquette, but sometimes I really like to question the social norm, and
On the Muppet Show there were two characters that were typically not happy about anything. Statler and Waldorf very rarely enjoyed any of the performances they viewed. They were quite vocal when they were disappointed – which was often. What
Getting businesses involved in social media marketing is often like trying to get a child to eat their vegetables. Like kids with vegetables, many business do not see the long term benefits of social media marketing, and the side effects
bWEST is proud to work with a wide range of clients from local startups to major brands.
To see more of our work, take a look at some of our recent case studies.
big IDEAS measurable results…
