Blanshard Street winery

A U-Vin Case Study

Marketing & Strategy / Social Media / SEO / Web Development

The Client

bWEST has been working with Blanshard Street Winery since April 2019. Blanshard Street Winery, established in 1996, is a local, award-winning, on-site craft winemaker and provider of high-quality wine supplies in Victoria BC.

The Challenge

Blanshard Street Winery’s mission is to provide customers with Quality Products, Outstanding Service, and Community Focus.  They believe in their products so strongly, they provide a 100% satisfaction guarantee. They made a promise that their customers will never purchase a batch of wine that doesn’t meet their expectations. It’s that simple.

The owners wanted to grow their customer base, so they reached out to bWEST to generate high-quality leads and get more wine lovers through the front door.

The Solution

bWEST created an online advertising and promotional strategy targeting local people interested in wine.

Over the course of two-months our in-house team of digital marketing experts planned and executed a Facebook Advertising campaign using more than 20 ad variations.

The strategy consisted of creating and testing, tracking and tweaking numerous Facebook ad variations (imagery, offers, calls-to-action) and targeting (gender, age range, affinities), along with follow-up emails and entry page.

The Results

Customer Acquisition Campaign

  • Duration: One-month
  • Engaged Users: 2,088
  • New leads: 290

Over a one-month time period the campaign built and improved every day attracting qualified leads, which were nurtured and converted into clients via social media and e-newsletters.

Ad testing, tracking and tweaking resulted in a 3X increase in quality leads and a 2X increase in new customers

The return on investment (ROI) is calculated at well over 200%.

I have used a couple of companies here in Victoria bWEST has been the most helpful in driving new customers to my business and since April of this year I have seen a 100% increase in my collection of customer email addresses that I can now send offers to.

Their knowledge of social media, Facebook campaigns, and programming is great. I would recommend bWEST Interactive 100%. Money well spent as part of my advertising budget!
Iain & Shannon Glover
Owners – Blanshard Street Winery

Are you a winery owner?  Want to see an increase in new customers? 

Contact us today to arrange a free consultation and start attracting new customers.