Blanshard Street winery
A U-Vin Case Study
Marketing & Strategy / Social Media / SEO / Web Development
The Client
bWEST has been working with Blanshard Street Winery since April 2019. Blanshard Street Winery, established in 1996, is a local, award-winning, on-site craft winemaker and provider of high-quality wine supplies in Victoria BC.
The Challenge
Blanshard Street Winery’s mission is to provide customers with Quality Products, Outstanding Service, and Community Focus. They believe in their products so strongly, they provide a 100% satisfaction guarantee. They made a promise that their customers will never purchase a batch of wine that doesn’t meet their expectations. It’s that simple.
The owners wanted to grow their customer base, so they reached out to bWEST to generate high-quality leads and get more wine lovers through the front door.
The Solution
bWEST created an online advertising and promotional strategy targeting local people interested in wine.
Over the course of two-months our in-house team of digital marketing experts planned and executed a Facebook Advertising campaign using more than 20 ad variations.
The strategy consisted of creating and testing, tracking and tweaking numerous Facebook ad variations (imagery, offers, calls-to-action) and targeting (gender, age range, affinities), along with follow-up emails and entry page.
The Results
Customer Acquisition Campaign
- Duration: One-month
- Engaged Users: 2,088
- New leads: 290
Over a one-month time period the campaign built and improved every day attracting qualified leads, which were nurtured and converted into clients via social media and e-newsletters.
Ad testing, tracking and tweaking resulted in a 3X increase in quality leads and a 2X increase in new customers
The return on investment (ROI) is calculated at well over 200%.
Their knowledge of social media, Facebook campaigns, and programming is great. I would recommend bWEST Interactive 100%. Money well spent as part of my advertising budget!
Are you a winery owner? Want to see an increase in new customers?
Contact us today to arrange a free consultation and start attracting new customers.
