Incorporating social media into your communications plan is important, so that your business is not left out in the cold while everyone else is tweeting away, updating their Facebook pages and having a building relationships with their customers (and yours).

As you incorporate social media into your business operations, tread carefully. It is true that you need to have a presence in the social media world, and launching a social media campaign will open doors to further growth. However, there

Facebook is at it again, changing the user interface (UI) for both individual users and Facebook (Business) Pages. If you’re a user you will already be aware of the new “Timeline” and layout. If you have a Businesss Page you

I have received a lot of support, encouragement and good will from the local Victoria community including businesses, individuals and institutions like Camosun, Uvic and Royal Roads. So when I have the opportunity to give something back I jump at

An awesome little video I sometimes use in social media seminars to demonstrate how the average consumer uses social media in the purchase process. It’s typical of how most of us go about researching new purchases from our initial Google

On February 7th Tommy Jordan of Albemarle, N.C. posted an eight-minute video to YouTube of himself chastising his 15-year old daughter because of a rant she posted on Facebook cursing out her parents and complained about having to do chores

Google made a major announcement yesterday that totally changes the search landscape in terms of what how natural (organic) search results are displayed and more importantly what gets displayed. Google has transformed its search engine so that it understands not