our BLOG

Our views, Insights & Ideas for Success

Author: Chris Burdge

Mt. Fuji

Social Media in Japan

I’m in Japan for a few weeks, mostly to see family and do some travelling. Last week my kids and I climbed the irreverent Mt. Fuji which was absolutely breathtaking (pun intended). I had climbed it many years ago with

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Small Business Find ROI in Social Media

Or do they? A new study from Manta regarding the top concerns of more than 1,200 small-business (SMB) owners offers some keen insight into what it takes to succeed, and fail.  The report revelas that 49% of SMBs have increased time spent on social media

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A/B Testing Email Campaigns

What is A/B testing? A/B testing (also called split testing) is a way of testing two different options to determine which is the most effective. When used for your email campaigns, A/B testing can help you decide which email variation

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Nobody Wants to be Your Friend…

… when you suck at social media! A cute, tongue-in-cheek look at what is all too common. If this looks familiar you may want to read our recent post on social media strategic planning. While the odd question about Quinoa is

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Why We’re Technology and Platform Agnostic

What do I mean when I say “We’re Technology and Platform Agnostic”? It means that we don’t give preference to any particular social media (or online) tool or platform. In fact we don’t approach problems or projects from a technology standpoint

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Knowing When to Say No

Knowing when to accept or decline new client projects can be critical to the health of your business, if not its survival. Three and a half years ago when I started bWEST I took on just about any project that came

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