What’s in a Hashtag
I was recently asked by the Recreation Facilities Association of BC to speak at their annual Mini-Forum. They asked that I give a talk on Hashtags. Although I’ve been using them for many years I’ve never given a talk specifically
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The 2014 Sochi-al Media Games
Gone are the times when the Winter Olympics were in our backyard. Who will ever forget the historic events that took place in Vancouver, such as Alex Bilodeau winning Canada’s first gold on home soil, Joannie Rochette skating her way
Chris Burdge to Speak at Vancouver Island Economic Summit
For the second time in two years, Social Media Camp co-founder and bWEST CEO, Chris Burdge will be speaking at the 2013 State of the Island Economic Summit, hosted by the Vancouver Island Economic Alliance. Chris’ presentation is part of panel
Protected: Social Media Best Practices
There is no excerpt because this is a protected post.
A/B Testing Email Campaigns
What is A/B testing? A/B testing (also called split testing) is a way of testing two different options to determine which is the most effective. When used for your email campaigns, A/B testing can help you decide which email variation
Time Flies When You’re Social Media Marketing!
Wow.. Where did the time go? It’s coming up to 8 weeks since I began my co-op here at bWEST Interactive and I can’t believe it’s all coming to an end so soon. It really does seem like yesterday that
Nobody Wants to be Your Friend…
… when you suck at social media! A cute, tongue-in-cheek look at what is all too common. If this looks familiar you may want to read our recent post on social media strategic planning. While the odd question about Quinoa is
Why We’re Technology and Platform Agnostic
What do I mean when I say “We’re Technology and Platform Agnostic”? It means that we don’t give preference to any particular social media (or online) tool or platform. In fact we don’t approach problems or projects from a technology standpoint
Is Hiring a Social Media Savvy University Grad a Misnomer?
We are in the process of hiring a university student for a co-op position that we hope will turn into a full time position. The position is “Social Media Marketing Co-ordinator” With the help of a local placement co-ordinator we
Water Snakes on a Blog
2012 AKA the Year of the Dragon was a powerful year. In 2013 the Snake will be the Yin to the Dragon’s Yang. 2013 is also a water year. In fact it’s the United Nations International Year of Water Cooperation.
