I’ve been developing and implementing email marketing strategies and campaigns for clients since 1995. Everything from targeted campaigns to triggered email, life cycle, click-stream and transactional emails, I’ve seen it all. From lists as small as 100 to well over 1,000,000 in English, Japanese and a few other languages.
And you know what, email marketing is still just as effective today as it was in 1995, 2000, or 2008. When someone "subscribes", asks to hear from you, gives you their permission to talk to them, well it doesn’t get much better than that. However, with that permission comes an obligation and responsibility to provide those subscribers with timely, relevant content, which isn’t always your latest sale item or contest.
The chart below (Credit: Flowtown) offers an excellent snap shot of email’s value proposition. Check out the ROI. Also interesting are the stats on how small business is using email.
Still not convinced? Looking for examples a little closer to home? Check out:
- Rocky Mountain Soap
- Scott Garman
- BCcampus
- bWEST Interactive
- Flock (coming soon)
- Wannawafel (coming soon)
- Mille Fiori Spa (coming soon)
If you would like to talk about how email marketing can help grow your business, drop me a line in the comments box below and give me a call at 250-508-7761.
1 thought on “Why Email Marketing is Still in Vogue”
Hi Chris
I just had a look at your website and had a question. How does the ROI (43.52B) from internet marketing exceed the sales(32.6B) generated from the marketing? Is internet marketing subsidized by some large organization? How do you return more to the investors than actual sales?
Enquiring minds want to know!
A