As a social media consultant I tend to look at most things through a social media lens. Whether I’m out for dinner or coffee, traveling or shopping I’m always examining how a brand is or isn’t using social media and thinking about what they could do to improve.

Hootsuite is a Social media Management tool or "dashboard". I’ve been using Hootsuite since May 2009 (more than two years at the time of this writing). I do lots of social media training and workshops and Hootsuite is always in integral part of the training since it is my tool of choice.