On the eve, of the eve, of Social Media Camp (SMCV10), I decided to do a video review of Scott Stratten’s latest book, UnMarketing. Scott is the keynote speaker at SMCV10.
And since it was such a warm fall evening, I shot the video in my backyard, which is much nicer than my office.
I read the book over two flights to YZF and back. It was smooth as a big mug of French Roast coffee and I enjoyed it just as much, which, if you know me, is a lot.
2 thoughts on “UnMarketing by Scott Stratten – Video Review”
Great job, Chris.
Nice review Chris. I like how you took his concerns, prior to writing the book, and use it as a framework for reviewing the book. Cool idea. And, agreed… his only misstep was not including bWest. I’m guessing he’ll remember too next time!