Blogs are the foundation of any social media marketing strategy. A blog can
- put a face on the brand
- demonstrate thought leadership
- improve your SEO (search engine optimization)
- create a dialogue with your customers and prospects
- give visitors a reason to return
- generate subscribers (email / RSS)
Our first Social Media Success Story of 2010 is "small in a BIG way".
I’ve been reading about James Stuart’s Twelve Cubed creations and following him on Twitter for a while now. He is inspiring from both an environmental and social media perspective.
I came across what appears to be a fairly new development in television advertising. It’s the first time I’ve seen it anyway.
For years now advertisers have promoted their website URL in TV spots, usually at the end. However, at the end of this TV spot from Honda they display their Facebook page URL http://www.facebook.com/Honda which lands you on their "Wall" page (mistake #1 – more on that later).
If you didn’t get involved in social media last year you no doubt heard lots about it and either wondered what all the hoopla was about or thought of dipping your toe in the water.
Are you in the business of acquiring and keeping customers? If you answered "yes" then 2010 is the year to put social media to work for you. Why? Two reasons:
- Your customers are using social media
Realtors learn how to leverage social media marketing to grow their business.