Facebook Advertising - New and Improved Targeting

In addition to harnessing the social graph by targeting your connections' friends, every "Friends of connection" targeted ad promoting a Page or Event includes social content about a friend's interaction with your business, amplifying the relevancy of your ad. For example, Priya is a fan of the Nordstrom, Inc. Page. When Nordstrom, Inc. promotes their Facebook Page, they can choose to target ads to Priya's friends by selecting the "Friends of connection" filter. Priya's friends will receive the Nordstrom, Inc. ad with the following sentence: "Priya Gupta is a fan of this Page." Priya's friends are naturally more interested because Priya's interaction with Nordstrom, Inc. is showcased directly in the ad. 

You can find this targeting capability in the ad create flow. Simply fill in the open field next to "Friends of connection" with the name of your Page, Application, Group, or Event. The names of the eligible content that you manage on Facebook will appear in the type-ahead. Please note that you must be an Admin of the Page, Application Group, or Event.