I sense that there is a bit of panic going on regarding the new Canadian Anti-Spam Legislation (aka CASL). I have received 8 emails recently from various companies and organizations asking that I “provide consent”, “opt-in” or “confirm subscription”. Some
If I had to pick just one single marketing channel for online marketing I would choose email marketing in a heartbeat. Forget all the powerhouse social media channels out there. I want to kick it oldschool and power my marketing
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