If you have found this post by searching “lifestyle blog post ideas” via Google, then you are well aware that the search results show a plethora of sites with hundreds of topic ideas for your next post within the lifestyle niche.
All those posts can be super overwhelming (and really not that helpful).
So, instead of just plastering you with another post about 597 Lifestyle Blog Post Ideas, like all the others posts, I thought I would instead show you a way to not only come up with your own ideas, but have ideas that will rank in search engines and send you traffic.
That’s right – SEO optimized lifestyle blog posts.
Those lifestyle blog post idea posts that are filling up the search engines fit into the “give a person a fish” style.
I’m more of a “teach a person to fish” kind of person.
This way you will have the tools to come up with great content time and time again, that your readers (and Google) will love.
Here is what you will learn in this post:
- The Major Problem with Lifestyle Blogging
- The One Size Fits All Solution to Finding Lifestyle Blog Post Ideas
- How This Solution Helps You Rank Higher in Google
- The Step by Step Process to Create an SEO Optimized Lifestyle Blog Post
Before we dive into this “one size fits all” solution for coming up with post ideas, let’s look at:
A Major Problem with Most Lifestyle Blog Posts
According to mediakix.com, “A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests.”
This means that by its very definition, a lifestyle blogger will be compelled to write about themselves and their experiences.
This definition of lifestyle blogging leads to a problem that I refer to as the “Me Factor.” On average the typical person will be thinking of themselves. A person will better understand and empathize with something when it is specifically related to them.
When a lifestyle blogger is crafting their post, they are thinking of themselves and their experiences.
The reader of the lifestyle blogger’s post will also be thinking of themselves.
The “Me Factor” create’s a disconnect between the blogger and the reader.
In order to correct this disconnect, either the blogger or the reader needs to remove the “Me Factor.”
Now at this point you may disagree with me, and that is perfectly fine, because with any rule, there are exceptions, such as if:
- you are a celebrity
- you are a high level influencer
- you represent a popular brand
- you are creating content specifically for an audience that already knows you
If you or your content does not fit any of the above criteria, it is much harder to ask the reader to remove the “Me Factor.” As the blogger, you must be the one that caters to the reader and remove the “Me Factor.”
If you want to start generating traffic from Google you must be the one to remove the “Me Factor.”
The One Size Fits All Solution to Finding Lifestyle Blog Post Ideas
If you want to really connect with a reader, you must not only remove your “Me Factor,” you need to make the blog post about them.
This is a major factor within Google.
When someone comes to Google, they have a specific outcome in mind, a specific reason for entering a search into Google. For lack of a better term, they have “a problem” and they have asked Google to assist them in finding a solution.
Once someone enters a search into Google, they become Google’s customer. Like any good organization, it is Google’s job to take care of their customer. This is the purpose search algorithm is all about; It’s working to find the best way to solve their customer’s problem.
Because Google’s customer (your potential reader) is “Me Focused” the content that Google presents will always cater to their customer.
Content that is focused on solving problems will have a much better chance at ranking than content that is merely sharing information and stories about a blogger’s lifestyle.
Here is the easiest way to have an infinite number of lifestyle blog post ideas:
This allows you to not only play be Google’s rules, but also gives you a limitless number of blog post ideas. Remember that post about “597 Lifestyle Blog Post Ideas?” Well that post taps out at 597 ideas – and really how many of them will actually apply to your niche.
There will always be questions and you will never be able to answer them all.
How This Solution Helps You Rank Higher in Google
If you want to rank in Google, you have to play by Google’s rules, ie the algorithm. This is where SEO comes into play.
When most people think of SEO, they think of all the technical aspects such as keyword research, on page SEO, link building etc. SEO can be quite easy for lifestyle bloggers if they think of SEO as a philosophy.
The simple philosophy that will let you rank higher in Google:
- Let the reader have the “Me Factor”
- Keep in mind that Google wants content that will help its customer
- Create content that solves the reader’s problem
Aside from never running out of ideas, the other benefit of creating content that answers questions is that you will naturally be hitting important parts of Google’s search algorithm:
- Content that is solves problems and is actionable will always have a better chance at ranking (Engagement)
- It’s much easier to match your content to the intent of the use (Search Intent)
- If you can take care of Google’s customer, Google will send you more customers (Trust)
The Step by Step Process to Create an SEO Optimized Lifestyle Blog Post
The process is quite simple. Don’t try to make it complicated – just stick to the main steps:
- Find a question using Google
- Research a solution
- Create a blog post
Find a question using Google
Head to Google and type in your blog topic. You can type your broad topic, or something a bit more specific. It really won’t matter all that much
|Food bloggers||“food”||What are the 5 best foods to eat?|
|“healthy food”||What healthy food should I eat everyday?|
|Fashion bloggers||“fashion”||How do I find my fashion style?|
|“spring fashion”||What are the new spring fashions?|
|Craft bloggers||“craft”||What crafts can I make at home?|
|“crafts for kids”||What can a 11 year old do when bored at home?|
Once you have completed your search, look for the “People also ask” section. Most searches will show this, but if you do not see this section, try a different search.
Once you have found this section look at the questions and select one. This is the problem that you are going to solve.
You can also use other sources to research such as:
- Answer the Public
- Facebook Groups
Research a solution
Once you have selected your question, do a Google search for that exact question. Most often there will be a featured snippet as the first search result followed the more traditional search results. There may also be another “People also ask” section.
Keeping the idea in mind that Google’s goal is to serve their customer, these top 3 results (and the featured) snippet are the sites that Google has determined do the best job at solving their customers problem.
Use these top results as a framework for your blog post. This means you need to read through the posts, take notes, pay attention to the headlines, content sections, images, graphs, videos etc. Get to really understand the solution to the searcher’s problem and how these pieces of content solve that problem.
Create a Blog Post
Once you have completed your research it is time to create your blog post. Please keep in mind that you were using the content during the research phase as just that – research. Do not just copy the content, or create something really, really similar. This will not help anyone.
Let your reader have the “Me Factor” and create content around “How you can solve <problem>” instead of “Here is how I solved <problem>.
The user must be able to resonate with your content and it must be able to answer their initial questions.
Now since we are talking about SEO, then many of you will be asking “What about on page SEO?”
Technically, if you have properly followed the steps in the Research a Solution section, then you really don’t need to worry about on page SEO. The fact that you have used the top ranking posts as a framework means that your post will be optimized for a multitude of search terms.
This video explains why this is…
For those of you that really want to include the technical side of SEO, then just complete what I call “light” on page SEO:
- Include the full question as the title of your post
- Ensure the question is also your meta title
- Make sure the terms from within the question are within the first paragraph
- Include the direct answer within the first few paragraphs
- Include more supporting information within the rest of the content within sections (using the H2/Heading 2 tag) and sub sections (using H3/Heading 3 tags)
You can get as complex as you want with on page SEO, but for the purpose of this strategy you do not need to get too technical
Now It’s Time to Get a Bit Meta…
This entire post, was written using the tactics described in this post. I found a problem that lifestyle bloggers have (coming up with post ideas), came up with a solution (the tactics listed in this post) and created a blog post.
Now in order to make this guide of great value I need your wisdom and/or support. I’m the SEO guy, not the Lifestyle blogger.
If this post made sense and you feel it is of value, can you please either share it on Pinterest, or perhaps consider linking to it from your blog.
If there portions of the post that need more explanation please comment below and I will respond and clarify any points.