Why I Won’t be Joining Ello…
Yesterday started like any other day. Americano in hand I popped my MacBook open only to find a flood of messages about something called Elo, Ello, ELO, E.L.O.
What!? The troubadours of “Don’t Bring Me Down” have reunited? Elmo changed a letter? Diaspora has rebranded… no? What then?
Well if you haven’t logged onto Facebook, Twitter or LinkedIn today then you may not know that there’s a new “ad free” social network in town.
Yes you heard that right, we finally have a new social network that will allow us to connect with friends and family and, for now, it’s available by invite only. I guess that creates a sense of mystery and plays on the human need to be a part of the group. Or more accurately the desire not to be left out. Hence the many, ‘pleez, pleez, pleez send me an invite’ posts on FB. Puleeezzz people.
I’m honestly shocked at the number of people that still jump on these shiny bobbles like the life changing events that they are. I shouldn’t judge though. I’ve done it myself; Ning, Diaspora, Swarm, I could go on. But I won’t be joining Ello. There are many reasons but the bottom line is; A) I don’t have time (and neither do you); B) I’ll wait a few months to see if it lasts while letting others test it out to see if there really is anything new, different or better. Is there any value. The interwebs are littered with malnourished social networks.
And besides, I already have so much equity in Facebook and Twitter, not to mention G+ and LinkedIn, along with somewhat lonely presences on Pinterest and Instagram, that even if Ello happens to offer something amazing (I can’t imagine now what that might be) it would be a major effort to move everything and everyone away from one and over to another. So I’m happy to sit on the sidelines and watch. Let me know how it goes.
What I Do Like About Ello
It will get the other players (I’m looking at you Facebook) thinking about how concerned the average user is about privacy and their digital footprint – and that’s a good thing. I’m sure they’ll be watching from the sidelines as well but hopefully they take note.
PSS – Ello founders got $435,000 in seed funding in January from FreshTracks Capital. Venture Capitalists generally like to get their money back, plus a little extra. You do the math…
PSSS – If you still want an invitation to join Ello you can get one here.