If you can’t measure it, you can’t manage it. And if you can’t measure it, you won’t know if your marketing tactics are achieving your goals.
We help clients develop sound measurement plans including Key Performance Indicators (KPIs). We then turn that data into knowledge and knowledge into insights. Insights that enable you to more effectively engage and motivate your customers.
We work with you to set-up, manage and effectively use the following analytics tools:
- Web: Google Analytics
- Social Media Analytics: Various including Hootsuite and Google Analytics
- Online “reputation management” tools: Radian6 and ScoutLabs
We work with clients in two ways based on their requirements. First we consult with you to determine which analytics systems best meet your needs. Then we either:
- Set-up the analytics systems and train your staff to manage them internally.
- Set-up the analytics systems and then work on a retainer basis to monitor them and provide insightful and actionable reports on a predetermined schedule.
We also provide ongoing training and refreshers as required.