Knowing When to Say No
Knowing when to accept or decline new client projects can be critical to the health of your business, if not its survival. Three and a half years ago when I started bWEST I took on just about any project that came
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Category: Strategy
3 New Year’s Resolutions You Should Consider for Your Website
We are now one week into the New Year, and at this point I would expect that everyone has made (or broken already) a few personal New Year’s Resolutions. It’s that magical time of the year where we dream of
Using Your Wifi to Attract Customers, but Not in the Way You Think
Are you swayed by the lure of free WiFi? Would you choose a coffee based on the availability of WiFi? Perhaps you prefer to shop at a Mall that offers free WiFi so you can check online for deals, or
Location Based Marketing Strategy
Location based marketing strategies are a relatively new concept in the mobile marketing arena. Applications such as Foursquare and Facebook Places lend themselves to promoting brick and mortar businesses and supporting location-based mobile marketing campaigns. Getting started with location-based strategies
How To Pay Your Customers to Complain About Your Service
The other headline I considered for this blog post was “Beware the power of the promoted Tweet”. Of course no business knowingly sets out to pay to have their customers to complain about them. However, that’s exactly what Rogers did
QR Codes on Realtor For Sale Signs
This is an update to a video blog post I did yesterday about the "Good and Not So Good Uses of QR Codes".
This one I stumbled on walking the dog today. They’re everywhere.
Analog Meets Digital: Microsoft’s MS Tag
Microsoft Tags are a kind of bar code that connects the analog (magazines, brochures, etc) to the digital (info, videos, etc) on your smart phone. Microsoft introduced Tags in January of 2009 and since then more than 2 billion have been printed.
Tags are free to create and use. You can add them to your magazine ads, business cards, posters, product packaging, billboards, clothing…anything analog really.
Boost Your Career Prospects With LinkedIn
Having a profile isn’t enough – to get ahead, consider implementing some of these useful strategies.
LinkedIn has become critical to building a network and crafting a personal brand that can open doors to job opportunities at select employers.
Nurse Next Door & The Benefits of Blog Comments
What would you do if a competitor accused you of providing shoddy service? Would you take legal action for possible defamation? Or, would you write a blog post and link to that competitor’s website?
How to Make Effective Video Testimonials
According to Wikipedia a testimonial… "consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product. The term testimonial most commonly applies to the sales-pitches attributed to ordinary citizens."
