UnMarketing by Scott Stratten – Video Review

unmarketing_book.jpgOn the eve, of the eve, of Social Media Camp (SMCV10), I decided to do a video review of Scott Stratten’s latest book, UnMarketing. Scott is the keynote speaker at SMCV10.

And since it was such a warm fall evening, I shot the video in my backyard, which is much nicer than my office.  

I read the book over two flights to YZF and back. It was smooth as a big mug of French Roast coffee and I enjoyed it just as much, which, if you know me, is a lot. 


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2 thoughts on “UnMarketing by Scott Stratten – Video Review”

  1. Nice review Chris. I like how you took his concerns, prior to writing the book, and use it as a framework for reviewing the book. Cool idea. And, agreed… his only misstep was not including bWest. I’m guessing he’ll remember too next time!

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