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Author: Matt Leonhardt

The 2014 Sochi-al Media Games

Gone are the times when the Winter Olympics were in our backyard. Who will ever forget the historic events that took place in Vancouver, such as Alex Bilodeau winning Canada’s first gold on home soil, Joannie Rochette skating her way

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Is Snapchat the next great marketing tool?

Sure, most people view Snapchat as a way to send risqué photos that have a short-lived existence. But does Snapchat contain more value for businesses to potentially hone in on? Remember back when tools such as Facebook and Twitter faced

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Exciting Times Ahead

Greetings! Hello everyone! Matt Leonhardt here. I couldn’t be more excited to be writing my first blog post as the newest member of the bWEST team! First, some brief background info.. I’m currently in my final year of studies at

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